Real relationships, made tangible.

What the work actually is

Communication has a lot of jobs to do. Inform. Persuade. Clarify. Entertain. But there's one job paper does better than any screen ever has, and it's the one this business exists for — building relationships.

I've been at this since 1984. That's right, kids. Greeting cards first, then printing, then both. Different products, one thread running the whole way through.

Not moving units. Not filling orders. Connecting people.

The same sentence, since 1984

Since 1984 I've been helping people say thank you.

Helping people say I was thinking of you.

Helping people say we're still here, and you still matter to us.

Most people find those sentences hard. Not because they don't mean them — because saying them out loud feels like a lot. A card does the saying for you. You pick it, you sign it, you send it, and the thing you couldn't quite put into words arrives anyway.

That's the business. Helping people express themselves and keeping the people they care about close.

Why it has to be something you can hold

An email is read and gone. A card is a tangible creation. Somebody opens it, and then they decide where to put it — on the wall, above the desk, on the corkboard, in the room where they're making decisions about who to call. It stays there for two months.

That's not sentiment. That's the most durable, least expensive contact you can make with someone whose business you want to keep. Watching it work since 1984 is how I know.

Same family, since 2003

Best Holiday Cards has been publishing since 2003. It was a family business then and it's a family business now — nothing about that has changed.

My own road here was rougher. I started businesses. Lost one along the way. Started again. That's the part people usually leave out, and it's the part that taught me the most.

What I'm proudest of isn't the catalog. It's the relationships. There are customers on our list who have been ordering from us for twenty years, and some of them I'd recognize on the street.

Which is the point, really. I sell relationship-building for a living. It would be a strange business to run if I didn't practice the thing.

What we believe about how to sell it

Quality and genuine value — not gimmicks. Some companies raise their card prices in October and then advertise BIG DISCOUNTS in November. We do everyday pricing with a discount for ordering early, because an early order is easier for us to produce well.

Made in the USA. Every card. Nothing goes to press until you've seen a proof.

And you shouldn't have to wade through 350-odd designs to find yours. That's what the profession pages are for — we've already done the narrowing for your line of work. Prices are on every tile, and the calculator will cost your exact order before you commit to anything.