Business Holiday Cards · HVAC, Plumbing & Home Services
HVAC, plumbing, electrical, roofing, landscaping, pest control. Trades sitting on thousands of addresses and contacting almost none of them until something breaks.
Good-tier pricing, with envelopes and imprinting included. Early-order discounts come off on top of these prices — 20% by November 16, 10% by December 11. These are the everyday prices — this season’s early-order discounts have closed. Better and Best designs cost more — see all three tiers and price your order.
A ten-year-old service company has thousands of households in its files, every one of them a customer who let you into their home and was satisfied enough not to call anyone else. That list is the whole asset. Most trades touch it twice a year with an invoice and a service reminder, and then wonder why the next furnace call went to the truck with the billboard.
Different room than the office cards we print. A card from your company lands on a kitchen counter and ends up on the refrigerator door or the corkboard by the back door — which is exactly where people stand when the water heater starts making a noise. The magnet you left on the fridge in 2019 got replaced by a pizza place. The card gets kept because a person signed it.
Homeowners don't remember companies. They remember Danny who came out on a Sunday, or the crew that put down drop cloths without being asked. Imprint the company and the owner's name, and if you're small enough, have your techs sign a stack for their own customers. Fifteen minutes on a slow afternoon in November, and it is the closest thing to a personal note that scales.
When to send
Your busy season and the holiday are the same weeks — first freeze, first furnace failure, first burst pipe. If the card is not ordered and signed before the weather turns, it does not happen. Get it done in September or early October while the crews are still doing maintenance calls. Cards mailed before Thanksgiving are on the board when the cold snap arrives, which is exactly when you want to be the number they can see. The early-order discount takes 20% off the card price if you order by November 16, then 10% by December 11.This season’s early-order discounts have closed — the prices you see are the everyday prices.
Handyman Holiday Greetings was drawn for contractors and builders. The rest put a home, a truck or a tree on the front, which is what your customers respond to. Prices shown are per card with envelopes at 100 — they come down at every quantity break.
Three designs, picked by a person
Tell us who you’re sending to and roughly how many. We’ve been publishing cards since 2003 — we’ll come back with three that actually fit, and you take it from there. No obligation, and we don’t hand your address to anybody.
What to write inside
Nobody thinks about their plumber until water is coming through the ceiling. A card on the corkboard is how they remember whose number to find.
“Thank you for calling us this year. We appreciate your business and we are here when you need us.”
The workhorse. Restates availability, which is the entire value proposition.
“Thank you for trusting us in your home. Wishing you and your family a warm and safe holiday.”
“In your home” is the right phrase for a trade that walks through the front door.
“We appreciate your business this year — and the neighbors you sent our way.”
Referral acknowledgment, which in this trade is most of your growth.
“Thank you for another year. Keep this somewhere handy — we will be here when you call.”
Direct about what the card is for. Works because it is honest and a little funny.
Up to four lines on the card and four on the envelope, in a coordinated ink color and any of about a hundred font styles. Imprinting is free, always — it is not a seasonal promotion.
Getting it right
This is the one profession on this list where the card is a functional object. Company name, phone, and what you do — on the card, not just the envelope.
If the budget is tight, mail the people who called most recently regardless of what the job was worth. The small drain call is often the household that later needs the whole system.
The supply house, the electrician you sub to, the builder who calls you first. They are a referral network and they almost never get a card.
The categories home services order from most. Prices are per card with envelopes at 1,000.
Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.
