Holiday Cards for Law Firms — the client who hears from you once a year remembers who did

Keep it short and keep it about the relationship, not the work. “Thank you for your trust this year” does more than a paragraph. Avoid anything that reads as soliciting new matters — the card is a relationship touch, not an ad. If you practice in an area where a cheerful card could land badly (family law, criminal defense, estate), Thanksgiving is often the safer and better-received send.

Yes. Logo setup is a one-time $30 charge, and we keep the file on record so re-orders in following years cost nothing extra. We'll send a proof before anything prints.

Rules vary by state bar, and we're a card company, not your ethics counsel — check your own jurisdiction. In general, a plain seasonal greeting to existing and former clients is treated very differently from solicitation. Most firms keep the message purely about gratitude and leave services out of it entirely.

Count your active client list, add former clients from the last three years, add referral sources — other attorneys, accountants, financial advisors, realtors. For most small and mid-size firms that lands between 250 and 600. Referral sources are the highest-return names on that list and the ones most often left off.