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Notes on cards, and what to write in them
Forty-odd years of watching what works. Practical writing help, ideas for what to send and when, and the occasional argument for paper over email.
The Thanksgiving Card Deadline: Working Backwards From November 26
Thanksgiving 2026 falls on Thursday, November 26. Most people who miss it do not miss it by much, and they do not miss it because they forgot. They miss it because they worked…
What It Actually Costs to Send 250 Business Holiday Cards in 2026
Three numbers, up front. 250 business holiday cards, ordered this week: Plain, mailed by you — $675.73 , or $2.70 a card The usual upgrades, still mailed by you — $1,165.82…
What Separates a Card Publisher From a Printer
"Can't I just have my printer run these?" I get asked that most years, usually by somebody who already has a printer they like and sees no reason to add a vendor. It is a fair question…
Thanksgiving Instead of Christmas: Who It Works For and Who It Doesn't
In December, your card lands in a stack of forty. I have watched this from the printing side for a long time, and the arithmetic never changes: everybody sends in December, which means…
Half of B2B Buyers Would Switch Over One Unanswered Relationship
McKinsey’s B2B Pulse 2024 surveyed roughly 4,000 decision makers across 34 sectors and 13 countries. One finding should stop any consultant or firm owner in their tracks: 51%…
Two-Thirds of Law Firms Don’t Answer an Email. Here’s What That Costs.
In the summer of 2024, Clio ran a secret-shopper study on 500 law firms with the market research agency Lux. Real inquiries, sent to real firms, and then somebody counted what…
The Only Client-Retention Number the AICPA Actually Publishes
The draft of this article opened with a statistic: the AICPA estimates it costs 11 times more to bring in a new client than to keep one. It had a second AICPA figure too — 44% of…
Ninety-One Percent Would Use You Again. Eighteen Percent Did.
There is one pair of numbers in the National Association of Realtors’ annual survey that explains more about a real estate career than anything else I have read. Both halves come…
What It Costs an Advisor to Lose a Client — and Why They Actually Leave
Your business is unusual, and in a good way. A client can stay with you for twenty years. The relationship compounds, the assets compound, and the referrals compound on top of both…
Why Custom Greeting Cards Still Matter for Businesses
Everybody went digital at once. Email, ads, social, notifications — all of it competing for the same few inches of attention. And while that was happening, something quieter went…
How to Choose the Right Card for Any Occasion
The right card can turn a small moment into something memorable. A birthday, holiday, thank-you note, or business greeting all feel more thoughtful when the card fits the message. If…
Thoughtful Message Ideas That Don’t Feel Awkward
Missing a birthday can make you feel careless, even when you’re not. The good news is that belated birthday cards can still land well if your message sounds human, not panicked…
How Greeting Cards Keep Long-Distance Love Strong
Long-distance relationships come with their own set of challenges — loneliness, missed milestones, and the absence of physical touch. But even miles apart, small gestures mean…
How to Start a Monthly Snail Mail Challenge
Snail mail is making a real comeback, and it’s not just about nostalgia. In a world packed with fast, forgettable messages, a handwritten letter feels rare and special. It stands…
Creative Ways to Use Greeting Cards as Journaling Prompts
Journal prompt cards can be a powerful way to breathe new life into old greeting cards. If you’ve ever tucked an old card into a drawer, you already know their magic. Greeting…
Not sure where to start?
Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.