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since 2003

Business Holiday Cards  ·  Funeral Homes & Senior Living

Holiday Cards for Funeral Homes — the families who remember exactly who was kind to them

Funeral homes, cremation providers, senior living communities, hospice. The relationship is formed on the worst week of somebody's life, and it is remembered for decades.

100 cards$2.85under, per card
250 cards$2.35under, per card
500 cards$2.18under, per card
1,000 cards$1.85under, per card
2,500 cards$1.75under, per card
5,000 cards$1.64under, per card
10,000 cards$1.60under, per card

Good-tier pricing, with envelopes and imprinting included. Early-order discounts come off on top of these prices — 20% by November 16, 10% by December 11. Better and Best designs cost more — see all three tiers and price your order.

They remember the year, not the brochure

Families can tell you thirty years later who returned the call at eleven at night and who made the hard week easier. That memory is the whole business, and it is why a funeral home's mail should never look like marketing. A card in November with your name on it and nothing else asked for is the only piece of mail all year that matches how families already feel about you.

December is not neutral mail

The first holiday season after a death is the hardest one. A bright, cheerful Christmas card into that house lands badly, and everyone in this profession knows it. Send the most recent families something quiet — a Thanksgiving card in early November, or a plain seasonal design with a short line of remembrance. Our Peace on Earth, Dove and Sympathy families exist for exactly this, and restraint is the whole design brief.

Two lists, two different cards

The families you served, and the network that sends you families — clergy, hospice nurses, hospital social workers, estate attorneys, physicians, senior living directors, florists, monument dealers, the cemetery. The family card carries no offer of any kind. The professional card can be warmer and more ordinary, because it is going to a desk, not to a kitchen table. One order, two imprints, and we'll keep both on file for next year.

When to send

Getting the timing right for Funeral Homes

The first holiday after a loss is the hardest one, and it arrives whether anybody acknowledges it or not. A card that reaches a family in the first week of December, before the season closes in, is the one that gets remembered for years. Order early enough that you are not rushing this — of everything in the catalog, this is the mailing to get right rather than get done. The early-order discount takes 20% off the card price if you order by November 16, then 10% by December 11.

Cards for funeral homes

Three sympathy designs and three quiet seasonal ones. Two lists, one order, and we keep both imprints on file. Prices shown are per card with envelopes at 100 — they come down at every quantity break.

Three designs, picked by a person

Not sure which design fits your list?

Tell us who you’re sending to and roughly how many. We’ve been publishing cards since 2003 — we’ll come back with three that actually fit, and you take it from there. No obligation, and we don’t hand your address to anybody.

We answer every one, usually the same business day. Prefer to browse first? The whole catalog is here.

What to write inside

Wording that works for Funeral Homes

This is the hardest card on this page to get right, and the one that matters most. Restraint is not a style choice here.

“Thinking of you and your family this season, with our continued sympathy.”

For families served this year. No “happy,” no “merry,” no celebration language of any kind.

“The holidays can be difficult. We are thinking of you, and we are here.”

Names the thing plainly. Families in a first year of grief say this is the one that helps.

“With gratitude for the trust you placed in us, and our thoughts for you and your family.”

Slightly more formal, for families further out.

“With appreciation for your partnership this year, and our best wishes for the season ahead.”

For clergy, hospices, physicians and the professional referral network — a different list and a different tone entirely.

Up to four lines on the card and four on the envelope, in a coordinated ink color and any of about a hundred font styles. Imprinting is free, always — it is not a seasonal promotion.

Getting it right

Three things worth getting right

Two lists, never one

Families you served and professional referral sources cannot receive the same card. A grieving family does not want your holiday greeting, and your hospice partner does not need your condolence.

No festive imagery to a grieving family

No bright reds, no celebration, no “joy.” Quiet designs, quiet color, quiet words. We will steer you if you want the help.

Signed by a person

The funeral home name on its own reads institutional. The director the family actually sat with should sign it.

Design families to browse

The categories funeral homes order from most. Prices are per card with envelopes at 1,000.

See all 370+ designs

Questions we get from funeral homes

Is it appropriate to send a holiday card to a family we served?
It is common practice and it is usually welcomed — provided it asks for nothing. No pre-need insert, no service list, no reply card. Many homes send Thanksgiving cards to the families from the current year and hold the seasonal cards for families further out. If you keep a remembrance program, the card is a natural place for it, and families frequently keep those for years.
What should it say?
Less than you think. The home's name, a short line of gratitude or remembrance, and the names of the directors. Some homes include the name of the person who died, which is deeply appreciated when the records are right and painful when they aren't — so only do it if your list discipline is genuinely good. Never put a price, a package or a promotion on this card.
What about senior living communities?
Two audiences, and the second one matters more than most communities realize. Residents get a card at their door or their table. The adult children — the people who chose the community and who talk to other families about it — get one in the mail, and that is the card that generates referrals. Add the referral network too: discharge planners, home health agencies, elder law attorneys.
How many, and when should we mail?
Families from the last three to five years, plus the full professional network, usually lands between 300 and 1,500 for a single home. Mail Thanksgiving cards the first week of November and seasonal cards the week after. Order in September or early October. The early-order discount takes 20% off the card price through November 16. It also buys you time to proof a list that has to be right.

Not sure where to start?

Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.

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