Business Holiday Cards · Real Estate Agents & Brokers
Your average client transacts every seven to ten years. The card is how you're still there when they do.
Good-tier pricing, with envelopes and imprinting included. Early-order discounts come off on top of these prices — 20% by November 16, 10% by December 11. These are the everyday prices — this season’s early-order discounts have closed. Better and Best designs cost more — see all three tiers and price your order.
Nobody in this business gets paid on the transaction they're working. They get paid on the referral three years from now and the move-up sale in year eight. Everything between closing and that day is retention work, and the card is the least expensive piece of it.
The card goes up in the kitchen or the home office of a house you personally sold them. There is no better placement in advertising and it costs about five dollars. When their sister asks who to call, your name is fifteen feet away.
Real estate is the one category where the photo card genuinely outperforms. Clients remember a face and a name together far better than a logo. Our Photo Holder family is built for it — your headshot or the team, printed in.
When to send
Your sphere is the largest list on this page and the one most likely to be out of date — start the cleanup in September. Mail before Thanksgiving. A card that arrives in early November sits on the counter through the whole season, which is roughly six weeks of your name in a kitchen. December cards get opened next to forty others and recycled together. The early-order discount takes 20% off the card price if you order by November 16, then 10% by December 11.This season’s early-order discounts have closed — the prices you see are the everyday prices.
Two designs drawn specifically for agents — the SOLD sign and the key to a newly sold home — and four that put a house on the front. Prices shown are per card with envelopes at 100 — they come down at every quantity break.
Three designs, picked by a person
Tell us who you’re sending to and roughly how many. We’ve been publishing cards since 2003 — we’ll come back with three that actually fit, and you take it from there. No obligation, and we don’t hand your address to anybody.
What to write inside
You closed in March. It is November. They have forgotten your name and they are about to tell a friend to call somebody else.
“Thank you for letting me be part of your move this year. Wishing you a wonderful first holiday in the new place.”
For this year’s buyers. The one that gets kept.
“It was a pleasure working with you. If anyone you know is thinking about a move, I would be glad to help.”
Past clients. This is the one line where a soft ask belongs, because referral is the whole business.
“Wishing you and your family a warm and happy holiday season.”
Neutral, for the wider sphere — the farm list, the open-house names, the people you have not placed yet.
“Thank you for your business, your referrals and your trust this year.”
For the repeat clients and the people who send you names.
Up to four lines on the card and four on the envelope, in a coordinated ink color and any of about a hundred font styles. Imprinting is free, always — it is not a seasonal promotion.
Getting it right
A headshot five years old does more harm than none at all. We can print a headshot inside any card in the catalog — setup works like a logo, and we keep the file for next year.
Most brokerages require name, brokerage and sometimes license number on client-facing mail. Check before you order, not after 500 are printed.
This year’s closings get the congratulations. Everybody else gets the greeting. Sending the same card to both makes the first group feel like a mailing list.
The categories real estate order from most. Prices are per card with envelopes at 1,000.
Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.
