How many holiday cards should a real estate agent send?
Everyone in your database, not just this year's closings. Past clients from the last seven to ten years, current prospects, your sphere, and your referral partners — lenders, title, inspectors, contractors. For most individual agents that's 200–500; for a team, 600–1,500. The names you closed six years ago are the ones about to move again.
Should I use a photo card or a branded card?
Photo, in this business. Clients remember faces. Put your headshot or the team on it and keep the brokerage branding secondary — they hired you, not the sign in the yard. Check your brokerage's branding rules before you print.
What about Thanksgiving instead of Christmas?
Strong move for agents. December is a wall of cards from every vendor your client uses. Early November is empty, and thanks for trusting me with your home reads better in a Thanksgiving card than in a Christmas one.
Can you address and mail them for me?
Yes. Addressing runs $75 for the order, the full mailing service is $350 — we print, address, stamp and mail from your list. Most agents who have addressed 400 envelopes by hand once do not do it twice.