Business Holiday Cards · Insurance Agents & Agencies
Renewal is a decision your client makes without talking to you — unless they remember there's a person on the other end.
Good-tier pricing, with envelopes and imprinting included. Early-order discounts come off on top of these prices — 20% by November 16, 10% by December 11. These are the everyday prices — this season’s early-order discounts have closed. Better and Best designs cost more — see all three tiers and price your order.
You know this better than we do. The book is the asset, and every non-renewal is a hole in it. A card costs about five dollars against a replacement cost of a few hundred at the very floor — and unlike most retention spend, it doesn't feel like marketing to the person receiving it.
Sequence matters. A November card, then a renewal letter in January, lands very differently than a renewal letter arriving cold into a house where you haven't been mentioned since the last claim.
A personal-lines card is nice. A commercial-lines card lands on a business owner's office wall and stays in front of the person who decides where the whole account goes. If you have to pick a list to card first, card the businesses.
When to send
Renewals and the holiday both land in the same quarter, which is either a collision or an opportunity depending on when you mail. Send the card first and separately — before Thanksgiving, in its own envelope, with no renewal paperwork anywhere near it. When the renewal notice arrives three weeks later it lands with somebody who has just been thanked. The early-order discount takes 20% off the card price if you order by November 16, then 10% by December 11.This season’s early-order discounts have closed — the prices you see are the everyday prices.
Gratitude without a sales line anywhere on it. Wreath of Gratitude was designed for the insurance and financial trades. Prices shown are per card with envelopes at 100 — they come down at every quantity break.
Three designs, picked by a person
Tell us who you’re sending to and roughly how many. We’ve been publishing cards since 2003 — we’ll come back with three that actually fit, and you take it from there. No obligation, and we don’t hand your address to anybody.
What to write inside
You are in the business of being remembered before something goes wrong. That is a card’s whole job.
“Thank you for trusting us with what matters to you. Wishing you a safe and happy holiday season.”
“Safe” is the right word in this business and it does not read as a warning.
“It is a privilege to look after your family and your business. Our best wishes for the year ahead.”
For clients carrying both personal and commercial lines.
“Thank you for another year with our agency. We are here whenever you need us.”
Simple, and it restates availability without selling anything.
“Thank you for the referrals this year. Nothing means more than a client who sends us a friend.”
For the referral list.
Up to four lines on the card and four on the envelope, in a coordinated ink color and any of about a hundred font styles. Imprinting is free, always — it is not a seasonal promotion.
Getting it right
No policy reference, no renewal reminder, no “review your coverage.” The card is the relationship. The renewal is a different envelope.
Your agency name and logo are yours. Carrier branding depends on your carrier agreements and is your call to clear, not ours. Most agencies leave carriers off entirely.
A family that insures two cars and a business that insures twelve trucks are not the same room. Two designs is normal.
The categories insurance order from most. Prices are per card with envelopes at 1,000.
Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.
