Business Holiday Cards · Auto Dealers & Service Centers
Franchise dealerships, independent lots, service centers, body shops, tire and collision. Businesses with enormous customer lists and an enormous gap between purchases.
Good-tier pricing, with envelopes and imprinting included. Early-order discounts come off on top of these prices — 25% by October 15, 20% by November 16, 10% by December 11. These are the everyday prices — this season’s early-order discounts have closed. Better and Best designs cost more — see all three tiers and price your order.
People keep a vehicle six or seven years now. In that time your salesperson has probably moved on, the customer has forgotten the name on the plate frame, and the next purchase gets decided by whoever was advertising in the month they got tired of their car. Nothing you do on the day of delivery survives six years on its own. Something small every November does.
The service drive sees a customer two or three times a year for six years. That's where retention is actually won and where the next sale gets made or lost. A card that goes to the whole service file, not just to buyers, is the cheapest way to keep the shop in mind against every quick-lube coupon mailer in the market.
Dealership name at the top, salesperson or service advisor underneath. Customers are loyal to a person before they are loyal to a rooftop, and if that person has moved on, the store's name is the one holding the relationship. Imprint up to four lines, so both fit — and we keep your logo on file, so next year's order costs nothing extra to set up.
When to send
Your service lane is busiest right before the holidays and your sales floor is busiest right after, which leaves a narrow stretch in the fall when somebody can actually get this organized. Take it. A card that arrives in early November is on the wall through the whole end-of-year push, and it is working on a customer who is two years from the next purchase and has not thought about you since the last oil change. The early-order discount takes 25% off the card price if you order by October 15, then 20% by November 16 and 10% by December 11.This season’s early-order discounts have closed — the prices you see are the everyday prices.
Straight answer — we don't print a card with a car on it, because nobody keeps one. What dealerships actually order is vintage Americana, and this is it. Prices shown are per card with envelopes at 100 — they come down at every quantity break.
Three designs, picked by a person
Tell us who you’re sending to and roughly how many. We’ve been publishing cards since 2003 — we’ll come back with three that actually fit, and you take it from there. No obligation, and we don’t hand your address to anybody.
What to write inside
Six or seven years between purchases. The card is most of what happens in between.
“Thank you for your business this year. We look forward to taking care of you and your vehicle.”
Covers sales and service in one line, which is the point — service is what keeps them.
“Thank you for choosing us. Wishing you and your family safe travels and a happy holiday season.”
“Safe travels” is the right note for a business built on cars.
“It was a pleasure putting you in your new vehicle this year. Enjoy it, and enjoy the holidays.”
This year’s buyers only. Ties the card to the purchase.
“Thank you for your loyalty, and for the people you have sent to us over the years.”
For repeat customers and referral sources.
Up to four lines on the card and four on the envelope, in a coordinated ink color and any of about a hundred font styles. Imprinting is free, always — it is not a seasonal promotion.
Getting it right
You have a marketing calendar full of those. This one is a thank-you and it works because it is the only piece of mail from you that is not selling.
Manufacturer marks depend on your brand guidelines and your dealer agreement, and clearing that is your call. Most stores leave the factory mark off — it also keeps the card looking like it came from people rather than from headquarters.
The people who bought from you are a fraction of the people who service with you. The service list is where the next sale is.
The categories dealers order from most. Prices are per card with envelopes at 1,000.
Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.
