Contact without a co-pay attached
Most of what a patient receives from a practice is a bill, a reminder, or a form. A card is the one piece of mail from you all year that isn't asking for money or an appointment. That contrast is the whole effect.
Business Holiday Cards · Healthcare & Medical Practices
Holiday Cards for Healthcare Practices — the patients who only see you when something's wrong
Medical, dental, veterinary, physical therapy, optometry. Practices where the patient relationship is long but the contact is episodic.
100 cards$2.85under, per card
250 cards$2.35under, per card
500 cards$2.18under, per card
1,000 cards$1.85under, per card
2,500 cards$1.75under, per card
5,000 cards$1.64under, per card
10,000 cards$1.60under, per card
Good-tier pricing, with envelopes and imprinting included. Early-order discounts come off on top of these prices — 20% by November 16, 10% by December 11. These are the everyday prices — this season’s early-order discounts have closed. Better and Best designs cost more — see all three tiers and price your order.
Recall and retention are the same problem
Practices lose patients to drift, not to dissatisfaction. They move, they forget the name, they go wherever their new neighbor recommends. A card in November keeps the name in the house going into the new plan year — which is exactly when people choose.
Careful with the list
Patient lists carry obligations that a client list doesn't. If we handle addressing and mailing for you, your list is used for that order and nothing else. If you'd rather not send it out at all, we ship the imprinted cards and envelopes to you and your front desk handles the rest.
When to send
Getting the timing right for Healthcare
Practices mail from a patient list, and patient lists are the slowest thing in this business to clean. Start the list work in September, not the week you order. Early November delivery puts the card on the board before the December pile and before the holiday schedule thins out your front desk. If addressing 400 envelopes is what has stopped you doing this before, hand us the list. The early-order discount takes 20% off the card price if you order by November 16, then 10% by December 11.This season’s early-order discounts have closed — the prices you see are the everyday prices.
Cards for healthcare
Warm without being loud, and nothing that hints at why someone is your patient. The pickup full of animals is the one veterinary practices take. Prices shown are per card with envelopes at 100 — they come down at every quantity break.
Three designs, picked by a person
Not sure which design fits your list?
Tell us who you’re sending to and roughly how many. We’ve been publishing cards since 2003 — we’ll come back with three that actually fit, and you take it from there. No obligation, and we don’t hand your address to anybody.
What to write inside
Wording that works for Healthcare
Patients are not clients, and a card that forgets it reads badly. These stay on the right side of that line.
“Thank you for trusting us with your care this year.”
The standard. Works for every practice from family medicine to specialty.
“Wishing you and your family health and happiness in the year ahead.”
Forward-looking, no reference to why they came in. Good for a whole-panel mailing.
“It is a privilege to care for you and your family. Our best wishes this holiday season.”
For practices with long patient relationships — pediatrics, family practice, dental.
“Thank you for letting us take care of your family — the two-legged and the four-legged.”
Veterinary. Use it. It gets put on the refrigerator, which is the one room in this business where the fridge is the right answer.
Up to four lines on the card and four on the envelope, in a coordinated ink color and any of about a hundred font styles. Imprinting is free, always — it is not a seasonal promotion.
Getting it right
Three things worth getting right
Say nothing clinical
No reference to a condition, a visit, a procedure or a diagnosis. Not one word. A card is not a covered communication and you do not want to find out where the line is.
Practice name, not provider name, on a mixed panel
If the patient sees three different providers in your office, the card comes from the practice. Individual signatures are for small practices where the patient knows exactly whose card this is.
Neutral beats festive
A patient panel is every faith and none. “Happy Holidays” and “Season’s Greetings” carry the whole list. Save the explicitly religious designs for a list you know.
Design families to browse
The categories healthcare order from most. Prices are per card with envelopes at 1,000.
Questions we get from healthcare
Is sending patients a holiday card a HIPAA issue?
We are a printing company and not your compliance advisor — check with whoever handles HIPAA for your practice. Broadly: a plain seasonal greeting with no health information is generally treated as low-risk, and many practices send them. The care point is the mailing list, not the card. Nothing about the card should reveal why someone is your patient — which is a good reason to leave a specialty off the envelope.
Can you address and mail them for us?
Yes. Addressing is $75 per 100 and the full mailing service is $350 per 100 with postage included — $187.50 and $875.00 on a 250-card order. You send the list, we print, address, stamp and mail. If you’d prefer the list never leaves your office, we’ll ship everything to you instead.
What about veterinary practices?
Our Animal Holiday family exists mostly because vets kept asking. Pet owners are the most reliable card-keepers of any group we print for — a card with a dog on it goes on the refrigerator and stays there until spring.
How far ahead should we order?
September or early October. Practices are busiest in December, and the version of your office manager who orders in September is a lot happier than the one placing a rush order on December 3rd. The early-order discount takes 20% off the card price through November 16.This season’s early-order discounts have closed — the prices you see are the everyday prices.
Not sure where to start?
Tell us who you're sending to and roughly how many. We've been doing this since 2003 — we'll point you at the three or four designs that actually fit, and you can take it from there.